The Home|Eco Store philosophy is based on the belief that most people want to do good or better for the environment.  If earth-friendly products were more convenient, affordable, and accessible to the mainstream market, people would buy more eco-friendly products over the other alternatives.

Today, most eco-friendly products are either sold in boutique or niche shops, or sit along side their less eco-friendly counterparts which are generally sold on the same store shelves. Some major retailer chains have created separate categories or environmental labels on all of their products (both eco and non-eco), which is a step towards progress, but this may only perpetuate the acceptance of non-eco products and do very little in the way of creating a selling or competitive advantage for the eco-friendly products sold in their stores.

Therefore, through key strategic partnerships and affiliations and through our webstore and various strategic physical locations, our mission is to help increase awareness, accessibility, and economies of scale for the booming demand of eco-friendly green products so that we can provide the best selection and best prices of eco-friendly products for the urban mainstream market.

But our ultimate goal is not about us, it's about the actions that we take today for the generation of tomorrow. The ultimate goal is that environmentally responsible stores like The Home|Eco Store will be the preferred place to shop for the urban mainstream market and so that we set the example for our children to follow.

Join our mission and help bring eco-friendly products to the mainstream market: Shop The Home|Eco Store for the products that you need and use the most.

Find the best selection of eco-friendly green products for the mainstream market including Home and Garden, Kitchen, Kids and Baby, Back-To-School, Unique Gift Items, Sporting Goods, Shoes, Apparel & Accessories, and much more!

If you would like to help contribute to bringing The Home|Eco Store to your neighborhood, there are several ways to do so, and thank you:

1.Buy your eco-friendly products from us.
2.Spread the word about The Home|Eco Store mission.
3.Sell your eco-friendly products on our website by partnering or affiliating with us.
4.Link back to The Home|Eco Store on your website, blog, or social networking site.
5.Donate to our mission.(coming soon)
6.Bookmark us

Sincerely,
Cheryl Schneider, Founder

Through key strategic partnerships and affiliations and through our webstore and various strategic physical locations, our mission is to help increase awareness, accessibility, and economies of scale for the booming demand of eco-friendly green products so that we can provide the best selection and best prices of eco-friendly products for the urban mainstream market.

The Home|Eco Store. The Place Where Eco-Friendly is the Mainstream.